search engine optimisation

What is Search Engine Optimisation?

The term search engine optimisation (SEO) defines the method of maximising the relevance of a website or web page for a specific keyword or phrase in a search engines’ organic search results. Therefore, by analysing particular trends pertinent to your target market and employingvarious search engine optimisation techniques, both on-page and off-page, it is possible to increase the importance and rank of any given page for it’s related search terms and consequently affect the order in which certain pages or, indeed, a whole site is listed within it’s particular field or niche.

Typically this can… Continue reading

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